What is EMyth?

EMyth Coaching is a complete, step-by-step program for helping you take your business from where it is today to where you’d like it to be. We’ve spent over 35 years working with small business owners just like you to discover the best solutions to business frustrations so you don’t have to reinvent the wheel. As an EMyth client, you’ll have access to the most comprehensive, integrated library of business solutions that we know of in the world.

To support you in customizing our solutions to your business, you work with an EMyth business coach twice a month. That’s the frequency we’ve learned is ideal for you to be able to work “on” your business, do your business development work, and also run your business. Your coach will listen to and establish your needs, mentor you through the process of change, and hold you accountable for the results you say you want. There’s nothing like having that kind of support.

You’ll have access to our cloud-based coaching hub, which guides you through your personalized business development plan as well as webinars delivered by EMyth executives and staff on subjects like how to attract good people, how to sell so that you really get results, and how to be the leader you always wanted to be.

EMyth Coaching is a sequenced curriculum. We start out helping you develop as a leader and move through the Seven Dynamics that are fundamental to your achieving your vision of leadership: branding, finance, management, delivery, sales and marketing. If you have an immediate issue that needs addressing, your EMyth business coach is skilled at getting right to work in a critical area while keeping you on a long race arc of creating a healthy, sustainable business.

Of course your responsibility is to work on your business so that the program works for you. We work very hard at EMyth to give you the kind of wise counsel that will move you to make coaching a regular part of your ongoing business activity. But, that’s something you’ll only come to through your experience and seeing the results of your work with your EMyth business coach in the program.

The EMyth Philosophy

The book, The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, by Michael E. Gerber, was first published in 1985 and revised in 1990. This best-selling book dispels the belief that businesses are linear, everyone has what it takes to be an entrepreneur, and growing a business is easy. It talks about what it takes to create a thriving small business, systemization. Today we talk about people first, systems second. Look at your business as if it were a product and work on its development.

EMyth is a proven global leader in transformational business coaching. The EMyth process takes a holistic approach to working with you as a business owner, because your business is a part of who you are and you build your business based on your values.

EMyth believes that your business should serve your life, and not the other way around. You want your business to be a passionate expression of yourself, to be successful, don’t you? As your coach, I will guide you through EMyth’s process of structured business development in each of the Seven Business Dynamics:  Leadership, Branding, Finance, Management, Delivery, Sales, and Marketing.  These interrelated Dynamics create a single, high-performing system: your successful business. EMyth is a proven path, tailored to your needs. Together we can get you there.

EMyth Values

EMyth centers around a specific set of values: ownership, caring, and accountability. EMyth firmly believes that your business should ideally serve your life. You shouldn’t be living for your business. Your business can passionately reflect who you are, your goals, and your values. Once you have identified your goals and values, this is when people will line up to join you in your vision.

We believe that you don’t have to reinvent the wheel. There are proven techniques for creating a successful business that can be learned and applied. Over 70,000 business owners have worked with EMyth to improve the way their businesses run.

We believe that you don’t have to do it alone. Having a trusted advisor and mentor in your EMyth business coach, can be very helpful in improving your business and your life. Getting clarity, finding solutions, and being held accountable are all roles the coach holds that help you get you where you want to go and to celebrate your successes.


Want to find out more about EMyth?

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